Social Media Strategist
Company: Utah Transit Authority
Location: Salt Lake City
Posted on: September 24, 2024
Job Description:
Utah Transit Authority
Hop on board at the Utah Transit Authority (UTA) a major transit
agency in one of the fastest-growing regions in the United States!
As the Utah Transit Authority (UTA) expands and develops, we need
you as ourSocial Media Strategist.You will take a key role on our
communications and marketing team and take responsibility for the
creation and implementation of engaging social media content that
will educate, inform, and connect with our riders and the broader
public. Your creative vision and expertise will help shape UTA's
voice across all social media platforms.As the Social Media
Strategist,you will:
- Develop and implement UTAs overall corporate social media
strategy and calendar and ensures cohesiveness with other UTA (Utah
Transit Authority) communications initiatives.
- Develop content and strategic approaches to communicating with
riders, the public, and stakeholders through social media platforms
to publicize programs, initiatives, events, campaigns, and
activities.
- Serve as subject matter expert and resource on social media
issues, trends, and emerging technologies.This job is not eligible
for telework. Requires regular and predictable attendance during
set daytime hours Monday through Friday in the Salt Lake City UTA
FrontLines Headquarters or field assignments.May require infrequent
holiday, weekend, or tasks and event support, with advance
notice.MINIMUM QUALIFICATIONSEXPERIENCE/EDUCATION/TRAINING:
- Demonstrated work experience in the social media field.
Demonstrated competency in communications, public relations,
marketing, and customer service.
- Bachelor's degree in Public Relations, Journalism,
Communications, or related field. candidates with four (4) years of
relevant experience will be considered in the absence of a
bachelors degree.KNOWLEDGE/SKILLS
- Knowledge of how to attract more followers.
- Familiarity with key social media platforms such as LinkedIn, X
(Twitter), Facebook, Instagram, and YouTube.
- Familiarity with algorithms, trends, and thought leadership on
social media platforms for performance and reach
- Excellent written and oral communication skills.
- Excellent customer service skills in responding to user
inquiries, comments, concerns, and questions on social media and
facilitating online conversations.
- Intermediate proficiency in Microsoft Office, Adobe Creative
products, graphic design programs such as Canva, and video editing
programs preferred.ABILITIES
- Identify, monitor, and report on social media analytics,
critical tracking metrics and insights. Spout experience a
plus.
- Create engaging text, image, and video content appropriate for
distinctive social media platforms and audiences.
- Work with a sense of urgency and expeditiously in a
deadline-driven environment.
- Attend various events and capture video and images for social
media.
- Develop an optimal posting schedule and editorial calendar
considering web traffic and user engagement metrics. Knowledge of
boosting and social ad buying a plus.
- Collaborate with cross-functional teams (media, marketing,
communications, administrators, departments) to ensure consistent
messaging and brand representation across all
channels/platforms
- This job requires regular and predictable attendance.- OR -An
equivalent combination of relevant education and experience.[UTA
reserves the right to determine the equivalencies of education and
experience.]As a full-time Administrative Employee, your Total
Rewards Benefits Package will include:
- Health, dental, vision, life/AD&D, short-term and long-term
disability insurance (eligible after 30 days of employment), with
Flexible Spending and Dependent Care accounts. Choice between
Traditional Co-Pay or High Deductible Health Plans for medical
coverage. HSA with company match available to employees enrolled in
the HDHP. Benefit plans include coverage for domestic partners
(eligibility affidavit required for coverage).
- Onsite Health and Wellness Clinics for medical care at no cost
to employees, spouses, domestic partners, and dependent
children.
- 22 days of accrued paid time off (13 vacation days and 9 sick
days), which increases with tenure at UTA.
- 10 paid holidays and two paid (2) floating holidays per
year.
- Retirement options - Pension Plan with 5-year vesting schedule
and 457 Contribution Plan, available for immediate contributions
and company matching.
- Generous tuition reimbursement for higher education, available
for any higher education degree (bachelor, master, or PHD). Course
of study must be approved prior to enrollment.
- Training, development, and career advancement
opportunities.
- Paid parental leave for birth, adoption, and child placement
(after 12 months of employment).
- Free transit passes for employees, their spouses, and their
dependent children.
- Employee assistance program includes counseling, legal
services, financial planning, etc.
- UTA Well a comprehensive wellness program designed to support
employees and dependents in their health and wellness goals.
- Free on-site fitness facilities and discounted membership to
VASA Fitness and EoS Fitness.
- Discounted cell phone plans with T-Mobile and AT&T.
- Pet insurance plan options (tailored plan coverage based on
pets health and needs).For more information on UTAs Total Rewards
benefits package, please visit:
https://jobs.jobvite.com/rideuta/#benefits Pay Range: $24.76 -
$28.36 If interested, apply before: October 2, 2024 @ 5:59 PM MST*
UTA promotes equal employment opportunities through its employment
practices to current employees as well as internal and external
applicants without regard to race, color, religion, national
origin, disability, age, pregnancy, sex, sexual orientation, gender
identity, veteran status, status as a parent, or genetic
information. Applicants needing an accommodation under the
Americans with Disabilities Act for any part of the application
process should contact UTA Human Resources at 801-287-2324. A
minimum of two workdays notice prior to the need for the
accommodation is required.*Utah Transit Authority is a drug-free
workplace, subject to federal drug and alcohol testing regulations
under 49 CFR Part 40, 655, and 219. All offers for employment are
contingent upon a successful pre-employment drug test. If a
pre-employment test returns a non-negative result, an application
for employment may be rejected. All employees are subject to
reasonable suspicion and post-accident testing for drug and alcohol
use. All safety sensitive employees are subject to random testing
for drug and alcohol use.PM21
PI5a9436c58c76-37248-35627754
Keywords: Utah Transit Authority, Riverton , Social Media Strategist, Advertising , Salt Lake City, Utah
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