Social Media Strategist
Company: Utah Transit Authority
Location: Salt Lake City
Posted on: September 24, 2024
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Job Description:
Utah Transit AuthorityHop on board at the Utah Transit Authority
(UTA) a major transit agency in one of the fastest-growing regions
in the United States! As the Utah Transit Authority (UTA) expands
and develops, we need you as ourSocial Media Strategist.You will
take a key role on our communications and marketing team and take
responsibility for the creation and implementation of engaging
social media content that will educate, inform, and connect with
our riders and the broader public. Your creative vision and
expertise will help shape UTA's voice across all social media
platforms.As the Social Media Strategist,you will:Develop and
implement UTAs overall corporate social media strategy and calendar
and ensures cohesiveness with other UTA (Utah Transit Authority)
communications initiatives.Develop content and strategic approaches
to communicating with riders, the public, and stakeholders through
social media platforms to publicize programs, initiatives, events,
campaigns, and activities.Serve as subject matter expert and
resource on social media issues, trends, and emerging
technologies.This job is not eligible for telework. Requires
regular and predictable attendance during set daytime hours Monday
through Friday in the Salt Lake City UTA FrontLines Headquarters or
field assignments.May require infrequent holiday, weekend, or tasks
and event support, with advance notice.MINIMUM
QUALIFICATIONSEXPERIENCE/EDUCATION/TRAINING:Demonstrated work
experience in the social media field. Demonstrated competency in
communications, public relations, marketing, and customer
service.Bachelor's degree in Public Relations, Journalism,
Communications, or related field. candidates with four (4) years of
relevant experience will be considered in the absence of a
bachelors degree.KNOWLEDGE/SKILLSKnowledge of how to attract more
followers.Familiarity with key social media platforms such as
LinkedIn, X (Twitter), Facebook, Instagram, and YouTube.Familiarity
with algorithms, trends, and thought leadership on social media
platforms for performance and reachExcellent written and oral
communication skills.Excellent customer service skills in
responding to user inquiries, comments, concerns, and questions on
social media and facilitating online conversations.Intermediate
proficiency in Microsoft Office, Adobe Creative products, graphic
design programs such as Canva, and video editing programs
preferred.ABILITIESIdentify, monitor, and report on social media
analytics, critical tracking metrics and insights. Spout experience
a plus.Create engaging text, image, and video content appropriate
for distinctive social media platforms and audiences.Work with a
sense of urgency and expeditiously in a deadline-driven
environment.Attend various events and capture video and images for
social media.Develop an optimal posting schedule and editorial
calendar considering web traffic and user engagement metrics.
Knowledge of boosting and social ad buying a plus.Collaborate with
cross-functional teams (media, marketing, communications,
administrators, departments) to ensure consistent messaging and
brand representation across all channels/platformsThis job requires
regular and predictable attendance.- OR -An equivalent combination
of relevant education and experience.[UTA reserves the right to
determine the equivalencies of education and experience.]As a
full-time Administrative Employee, your Total Rewards Benefits
Package will include:Health, dental, vision, life/AD&D,
short-term and long-term disability insurance (eligible after 30
days of employment), with Flexible Spending and Dependent Care
accounts. Choice between Traditional Co-Pay or High Deductible
Health Plans for medical coverage. HSA with company match available
to employees enrolled in the HDHP. Benefit plans include coverage
for domestic partners (eligibility affidavit required for
coverage). Onsite Health and Wellness Clinics for medical care at
no cost to employees, spouses, domestic partners, and dependent
children.22 days of accrued paid time off (13 vacation days and 9
sick days), which increases with tenure at UTA.10 paid holidays and
two paid (2) floating holidays per year.Retirement options -
Pension Plan with 5-year vesting schedule and 457 Contribution
Plan, available for immediate contributions and company
matching.Generous tuition reimbursement for higher education,
available for any higher education degree (bachelor, master, or
PHD). Course of study must be approved prior to
enrollment.Training, development, and career advancement
opportunities.Paid parental leave for birth, adoption, and child
placement (after 12 months of employment).Free transit passes for
employees, their spouses, and their dependent children.Employee
assistance program includes counseling, legal services, financial
planning, etc.UTA Well a comprehensive wellness program designed to
support employees and dependents in their health and wellness
goals.Free on-site fitness facilities and discounted membership to
VASA Fitness and EoS Fitness.Discounted cell phone plans with
T-Mobile and AT&T.Pet insurance plan options (tailored plan
coverage based on pets health and needs).For more information on
UTAs Total Rewards benefits package, please visit:
https://jobs.jobvite.com/rideuta/#benefits Pay Range: $24.76 -
$28.36 If interested, apply before: October 2, 2024 @ 5:59 PM MST*
UTA promotes equal employment opportunities through its employment
practices to current employees as well as internal and external
applicants without regard to race, color, religion, national
origin, disability, age, pregnancy, sex, sexual orientation, gender
identity, veteran status, status as a parent, or genetic
information. Applicants needing an accommodation under the
Americans with Disabilities Act for any part of the application
process should contact UTA Human Resources at 801-287-2324. A
minimum of two workdays notice prior to the need for the
accommodation is required.*Utah Transit Authority is a drug-free
workplace, subject to federal drug and alcohol testing regulations
under 49 CFR Part 40, 655, and 219. All offers for employment are
contingent upon a successful pre-employment drug test. If a
pre-employment test returns a non-negative result, an application
for employment may be rejected. All employees are subject to
reasonable suspicion and post-accident testing for drug and alcohol
use. All safety sensitive employees are subject to random testing
for drug and alcohol use.PM21PIdf98b9cc63ed-25660-35627754
Keywords: Utah Transit Authority, Riverton , Social Media Strategist, Advertising , Salt Lake City, Utah
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